The search turns up your name. The call gets returned. The quote gets a nudge. The past customer gets remembered. The business gets booked.

Ajorva builds the AI systems that do the follow-through and keeps them running, so the business you've already worked for stops slipping away. No technical team required.

$25M+ in career sales
20+ years Running and growing businesses before I ever built an AI assistant. Chicago area and remote.
You decide what runs on its own Built for trades, clinics, agencies and brokerages. The bar is high because some of this work is regulated, and I don't run two standards.

What I actually build

One inquiry, start to finish.

Here's one of them, start to finish. Someone fills out your form, and the system carries it to a booking without anyone having to remember to do it.

STEP 1

The inquiry lands

Someone fills out the form on your website at 9 at night.

Starts here

STEP 2

They hear back in seconds

A reply goes out on wording you approved once, and you get notified.

Runs on its own

STEP 3

Nobody slips through

No reply by morning, so a scheduling nudge goes out. Then another if needed.

Runs on its own

STEP 4

It lands on your calendar

They pick a time, it books, and a confirmation goes out.

Runs on its own

And the moment it involves a price, it stops and asks you.

Anything with a number, a commitment, or language your industry regulates gets written and held for you. You read it, send it or change it. That line sits exactly where you decide it sits.

You approve
Runs on its own, because you approved the rule once Waits for you every time

An example, not a specific client's system. Yours gets built around how your business already runs, and you decide which steps need you.

The bigger picture

That's one of three.

None of this is a marketing problem. It's a nobody-had-time problem. Follow-up is where most of it shows up, and it isn't the only place.

Getting found

“People who need exactly what we do have no idea we exist.”

Search, your map listing, what your site actually says, and whether AI assistants name you when somebody asks for a recommendation.

Getting the work handled

“All of it still lands on me, and some of it lands on nobody.”

Everything above, pointed outward at your customers and inward at the paperwork. Invoicing, onboarding, the report you rebuild every month.

Getting your team using it

“My team is using it. I'm not sure they're using it well.”

Training built around the jobs your people actually hold, with a prompt library and a written AI use policy included.

What I Build

Six places the work stops, and what I put there instead.

Start wherever it hurts most. Most engagements begin with one of these and a clear before-and-after.

The inquiry that never goes cold

Answered, qualified, and booked while the lead is still warm, whether or not you're at your desk.

The follow-up you never wrote

Quotes that got one touch instead of five. Leads from six months ago you meant to call back.

The review engine

Every happy customer asked, every time, without you having to remember which ones.

The proposal that writes itself

Your pricing, your voice, your terms. Minutes instead of an evening you were going to spend with your family.

Staying visible without a marketing department

Content and email that actually ships, on a schedule, instead of the post you've been meaning to write since spring.

The reactivation campaign

Past customers who would buy again if anyone asked them. Most small businesses never ask.

Scheduling, intake, and admin are how these get delivered. They're the mechanism, not the point.

Sebrina Williams, Founder and Principal of Ajorva Advisory

Who You're Working With

An operator who learned AI, not a technologist who learned business.

Sebrina Williams, Founder & Principal

I spent twenty years running and growing businesses before I ever built an AI assistant. That means I'm not starting from "what can this tool do." I'm starting from what actually moves revenue in a business your size, and working backward to the smallest thing that gets it done.

It also means I've watched a lot of software get sold to small businesses and never used. I'd rather build you one thing you'll still be running in a year. I'm a certified AI consultant, and the certifications are listed on my LinkedIn. That's the least interesting thing about how I'll work on your business.

The best technology does not call attention to itself. It makes good work easier to do, good decisions easier to make, and good businesses easier to grow.

Why Ajorva

The name is a promise.

Ajo is a West African term for a trusted circle: a group that pools what it has so that each member comes out ahead. No middleman. No opaque system. Just people who've agreed to trust the process together.

That's the model behind Ajorva Advisory. AI here isn't handed down from a faceless platform and taken on faith. It's brought in the way a circle works: structured, transparent, and reciprocal.

Working Together

One person, start to finish.

There's no account manager, no handoff to a junior associate, no six-week onboarding. When you work with Ajorva, you work directly with me: the same person who understands your business builds the thing that fixes it. Most first engagements start with one workflow and a result you can see before there's any talk of something bigger.

Some of what you do has rules attached.

Every build gets the same guardrails, and you set where they sit. That standard comes from the regulated work, where what AI says and what it touches are not optional questions. If you're in insurance, real estate or healthcare, I'll tell you plainly where the line sits in your business, and I'd rather lose the project than put you on the wrong side of it. If you're not, you get the same care anyway.

Work With Me

Hand it over.

Hire me to build it.

A virtual receptionist that answers, qualifies, and books. An assistant that knows your services, your pricing, and the questions you answer forty times a week. A follow-up system for the leads you meant to call back. You tell me what's eating the day, I build the thing that fixes it, and I stay on to keep it working as the business changes.

Every build is custom, with a one-time setup fee and a monthly maintenance fee.

Book a call about a build

Twenty minutes. If it's a fit, a proposal follows.

In Practice

Something is running in week two.

Most engagements start with one workflow, not a rollout. Day thirty isn't when it starts working. It's when we check whether it did.

Week one

We write the numbers down. How long an inquiry waits, how many never got an answer, how many quotes got a second touch.

Week two

Something is live. One workflow, built on your real business, running on real work. Not a platform, not a five-phase plan.

Weeks three and four

We run it and tune it. I fix what's awkward and put the approval steps exactly where you want them.

Day thirty

The same numbers, taken again, against the ones we wrote down before anything changed.

If they moved, you'll see by how much. If they didn't, I'll say so plainly and tell you what I'd try next.

Then we either pick the next workflow or we don't. Nothing scales until the last piece actually works.

A quick one

How AI-savvy are you?

Eight yes-or-no questions about what AI can actually do inside a business like yours. About three minutes. They look easy, and most of the answers surprise people, including people who use these tools every day.

Take the quiz
Sebrina Williams teaching a workshop, beside a slide comparing the fear of AGI with the AI tools businesses can actually use today.
AI, Honestly. Skokie Public Library, October 2026.

Free workshops

I teach this stuff in person, for free.

Every few months I run a free workshop in the Chicago area explaining what AI can and cannot do in a business, in plain language and with no hype. Get on the list and you'll hear about the next one.

Get on the list

Before you book

The questions people actually ask me.

What am I actually buying? Is this software?

No. I don't sell a platform or a product. I build on AI tools that already exist and connect them to how your business runs, then I keep them working as things change. You're paying for the build, the judgment, and the upkeep.

Do I need someone technical?

No. I handle the build and the maintenance. You tell me where the work gets stuck, and you approve the wording and the rules. That's the whole job on your end.

Will it say things to my customers without my approval?

Only what you've already approved. Anything involving a price, a commitment, or language your industry regulates gets written and held for you to read, send, or change.

How long until I see something working?

Something is usually running in week two. Day thirty is when we check the numbers against where you started.

What does it cost?

Every build is custom, with a one-time setup fee and a monthly maintenance fee. After a 20-minute call, if it's a fit, you get a written proposal with the numbers in it before you commit to anything.

If we stop working together, what do I keep?

Everything. I build your workflows in your own accounts, so they stay yours whether or not we keep working. The monthly fee covers my upkeep and tuning, not access to your own business.

Get In Touch

Not sure where to start? That's normal.

Tell me what part of your week you'd most like to get rid of. Twenty minutes on the phone and I'll tell you straight whether AI can help, or whether it can't yet.

Email sebrina@ajorva.com

Replies within one business day.

Phone (224) 244-8880

Leave a message and I'll call you back.

Principal

Sebrina Williams

Submitting sends your message directly to Sebrina at Ajorva Advisory.